Services

Strategy

Email campaigns are like any other marketing campaign.  The first step has to be to decide on your objectives - and, we're bound to say, but SMART objectives ideally so we can clearly measure the campaign against these later..  We would work with you to understand what exactly you would like to achieve and how email marketing fits in to helping you achieve it.

Objectives form the foundation of the campaign.  Like any foundation we will help you make it well constructed to carry the weight of the campaign.  We have special skills in understanding how digital channels and, in particular, email fits into the whole marketing mix for customer acquisition, brand building and cross-selling activities.

Data

We can help you source data to purchase or rent from reputable DMA approved sources. This can be for single-use or multiple-use and often has a time or other limitations.  Simply provide us with a detailed profile including decision-maker, size of business, industry sectors and geographic region you are seeking to target.  We will either handle ourselves or, depending on volume required, pass on to one of our data partners.

We can also validate, de-duplicate, clean and append to your existing data.  Talk to us to find out more.

Creative

We love helping clients create compelling campaigns that work. 

We're pretty good at it too having one 'Best Digital Campaign' at Europe's largest B2B Marketing Awards that purely used email as the channel and exceeded the objectives by 150%.  But email design isn't just about a great-looking layout.  We make sure that every email you send has a consistent, on-brand look and feel regardless of the recipients email client.

Our design team work within your specific requirements and brand guidelines to deliver work that is fresh, original and consistently high quality.  Our range of design services include ezines  and newsletters, eshots and offer emails, landing pages and microsites, a multitude of forms, polls and surveys.

Content

The fundamental content rules for email marketing are to keep it compelling and simple. People reading onscreen are likely to scan the copy rather than read from start to finish. So, after capturing the readers' attention, give them a clear call to action before they lose interest.

We have the persuasion skills required through creating content and writing copy that converts visitors to the required outcomes for the business - whether that is event sign-ups, sales or business enquiries.  The right content can help harness email and establish an invaluable retention tool for building long-term customer relationships.   Email copy is about producing accurate, tailored, engaging copy that adapts your tone and style to your audience. 

Our content services include planning, research, copywriting, proofing and editing.

Production

Creating reliable, robust and optimised emails is a special skill. The smallest mistake in execution can blow your email's chances of reaching a customer's inbox.  Our production team ensures that every email we send is hand-coded to provide the best possible opportunity to get to your customer's inbox intact.  Every email goes through a rigorous testing process across a multitude of email clients.

Our production process involves hand-coding HTML, comprehensive link validation and testing and staged client approval.

Support

itineris are specialists in harnessing email marketing on its own - or as part of a wider integrated campaign. 

We provide bespoke packages that are tailored to your needs.  These can vary from delivering a single campaign to providing ongoing strategic advice and support in delivering a fully outsourced solution.  We can tackle new legislative and technical issues on your behalf to ensure successful delivery and evaluation.

Our managed campaign option enables you to concentrate on your marketing strategy whilst our team utilises our collective knowledge and the power of i.sendT. The team lead you through the planning, build and execution of your campaigns and ensure you have real-time access to all of your campaign details including test dispatches, segmented lists and of course the campaign results and responses.

Evaluation

We believe open and click rates are just the start of the story.

Our focus on customer behaviour helps build an informed picture of your users. By analysing frequency and reach, we can help you see what really works and refine your email strategy to deliver tangible results.

We provide industry-standard reports like open and click rates for individual campaigns.   i.sendT's advanced reporting and analysis techniques also help you to:

• identify inactive subscribers who never open your mails (often as many as 40% of recipients)
• spot the early warning signs that a customer is becoming inactive
• get a long-term picture of individual customer behaviour-over years, not months
• reactivate inactive subscribers with targeted, focused content campaigns.

We believe customer information belongs at the heart of the email marketing process. Our reporting and analysis expertise will help you get to know your customers better than ever.

Training

We provide initial i.sendT telephone training at no cost.  We figure that its in our best interest to help you get the most out of it.  We are also putting together a suite of training materials to help you.

If you'd like more intensive training we can offer this at our Suffolk offices or at your premises.  Find out our very reasonable training prices.