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Features

i.send™ features an easy-to-use interface that allows you to create and manage data, test and broadcast email campaigns and measure their success using clever reporting. In short, you can assess what works and what doesn't and improve return on investment with every campaign.

We are constantly adding new features to i.send™ to meet legislative changes and the demands of clients and, in particular, ourselves.  If you can't see a feature in the list then either its just not listed, its in development or could be added remarkably  quickly.

Quick and Easy Creation

  • Easy and quick online creation and editing of emails using a great online WYSIWYG editor 
  • Generates clean HTML/XHTML code with no deprecated tags for consistent layout 
  • Create templates with content locked areas to use for future campaigns 
  • Use of custom builder to quickly and dynamically add content including RSS feeds
  • Easy creation with HTML chunks with pre-formatted content.

Precise Subscriber Management

  • Sophisticated online management of subscribers 
  • Validate, import and synchronise with a large number of data source s
  • Create new subscriber lists from existing data using the filter control 
  • Capture data easily from websites with web forms using supplied code 
  • Verify data and remove invalid and duplicate address easily 
  • Synchronise to custom data sources and third-party applications (including CRM) using our Application Programming
  • Interface (API) web services 
  • Enable subscribers to manage their own profile online to save you time and resource 
  • Export subscribers in standard industry formats including comma delimited or tab delimited 
  • Records history for each subscriber of email campaigns sent.

Leading Edge Evaluation

  • Ensure the email is correct before you broadcast and validate all links and all images to make sure they have a height, width and attributes 
  • Use industry standard anti-spam technology Spam Assassin™ to risk assess emails and provide a score before sending so you can amend the email accordingly 
  • Spam check against leading Internet Service Providers (ISPs) like Hotmail, Yahoo!, MSN and Google 
  • i.send™ enables you to uniquely check delivery to desktops with built-in junk mail filters such as Outlook, McAfee SpamKiller and Norton AntiSpam - so you can modify and ensure highest levels of delivery 
  • i.send™ provides inbox preview screenshots of how your email with look in various clients such as Outlook 2003, Groupwise, Thunderbird and Eudora before the email is sent. 
  • Conduct A/B Split tests to ensure you a greater return on investment

Targeted Delivery

  • Use i.send™ to easily deliver personalised dynamic content 
  • Scheduled sending in advance and throttle the broadcast to meet the campaign needs or resources 
  • Deliver MIME two-part HTML or text content based on the recipients profile 
  • Ensure high levels of delivery with Domain Keys, Sender Policy Framework (SPF) records and Goodmail 
  • Automatically include a link to an online version, forward to a friend and unsubscribe links to comply with legal requirements 
  • Enable automated follow-up based on user requirements and triggers 
  • Automatically process bounces, out of office replies and challenge responses 
  • Automatically remove bounces from subscriber lists to prevent blacklisting for resending emails to bad addresses.

Detailed Reporting

  • Integrated enterprise-level reporting
  • View in real-time open rates, clickthroughs and bounces 
  • View in real-time subscribe and unsubscribe rates 
  • View in real-time open, clicks and bounces by location 
  • View in real-time open, clicks and bounces by domain 
  • Track all forwarded emails 
  • View in real-time full clickthrough tracking on target website through to conversion whether that is sales enquiry or sale 
  • Automatic integration with Google Analytics or our own i.send™ tracking to responses trigger automatic further communications. ie. Users abandoning a shopping cart can be sent an email to try and convert the sale perhaps even with an offer
  • Export all reporting data in standard industry formats including comma delimited or tab delimited formats.

Integration

i.send™ has powerful Application Programming Interface (API) which enables us to integrate with third party applications and CRM solutions.  Contact us for more information and to talk to one of our technical specialists.

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